This project was the product launch of the then All-New Ford Focus. The clinical feel of this launch was designed to follow the idea of a technology lab. Two rooms were created for Ford engineers to talk with small groups about the design and technology that was to be packaged in to the new vehicle.
With this in mind I created a DNA based look and style that flowed through out the event. Applied to walls, stationary and presentation material. For this product I had to create some quite time consuming info graphics, working with our 3D team to create some of the assets so as to to keep the continuity of the look and style.
