While working with the Torque Agency Group I was tasked with creating the FORS 2020 Ad campaign. At the time they had a talented intern, Oli Walker, who’s sketching ability was beautiful. I wanted to pair his sketches with a very open, bare bones ad style that would be borderless in print. Compared to the boxy nature of trade magazines, this style would be guaranteed to catch the readers eye.
To go along side the print campaign, a selection of the ads I would turn in to an animated Gif to distribute among the clients preferred media platforms.
